Whether you're a real estate agent, a content creator, or a business owner creating social media videos — chances are, you’re recording your own footage and sending it to an editor. But here’s the secret: your editor can only work magic with what you give them. Crisp, clear, and well-framed footage gives us editors the power to make your content shine.
Don’t worry — you don’t need expensive gear or film school knowledge. You just need these simple tips.
🎥 1. Use the Best Camera You Already Have
Your phone is more than enough — especially recent models. Just make sure to:
- Clean the lens (seriously, you'd be surprised how many don’t!)
- Use the rear camera for better quality
- Shoot in horizontal (landscape) mode for YouTube, vertical for Reels/Shorts
- Set resolution to 1080p or 4K (found in camera settings)
💡 2. Lighting Can Make or Break the Video
Natural light is your best friend. Face a window when indoors. Avoid:
- Light directly behind you (creates harsh shadows)
- Overhead fluorescent lights (they make you look tired)
If filming often, consider buying a ring light or softbox for a clean, even glow.
🧍♂️ 3. Frame Yourself Properly
Think of this as “how not to look like a floating head”:
- Place the camera at eye level (not looking down or up your nose!)
- Leave some space above your head
- Don’t cut off your chin or arms
- Use the rule of thirds — you don’t have to be dead center
- Use a tripod or lean your phone against books — just don’t hold it in your hand unless it's a vlog.
🔊 4. Clear Audio Matters More Than You Think
Most people will forgive slightly shaky video, but bad audio is an instant turnoff.
- Record in a quiet room
- Turn off fans, AC, or other background noise
- Use wired earphones with mic or a cheap lavalier mic for huge improvement
- Clap once at the beginning of your recording — it helps your editor sync audio if needed
✅ Final Checklist Before You Hit Record
- Clean lens
- Good lighting
- Stable camera
- Quiet environment
- Framed at eye level
- Confident energy
🤝 Wrapping Up
By following this guide, you’re not only helping your editor — you’re helping your brand stand out. Clean, professional footage leads to smoother edits, faster delivery, and a better final product.
And hey, if you’re working with me, feel free to message me a test clip. I’ll happily give feedback — that’s what partners do. 😉